Opened 5 months ago

#1658 new bug

'Victoria's Secret' document director marvels at 'stupid and very successful' Angels campaign

Reported by: anonymous Owned by: srkline
Priority: major Milestone:
Component: All Components Keywords:
Cc: Blocking:


Believe it or not, Matt Tyrnauer, the director of Hulu's new three-part documentary series Victoria's Secret: Angels and Demons, was unfamiliar with one of the company's most powerful branding tools when he worked on the project.

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"I can say that I might be the last person in the Western Hemisphere who doesn't know anything about angels," Tyrnauer told Yahoo Entertainment. “When I started this I really started to look at all the details of the story and the brand.

I was haunted by the fact that I didn't know about Victoria's Secret Angels. And when I started to see all the influential marketing brands that you know, everyone seems to know. I have two reactions… Maybe I need to leave a little longer,

but what else is it? I'm just amazed at how stupid and successful it is—perhaps one of the most successful marketing campaigns is—it doesn't seem to have the right to be as successful as it is.

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